Afia takes the admin off your plate, so you can focus on the coaching — and the business.
Afia holds your programming, nutrition, check-ins and renewals in one place — surfaces the clients who need you before they slip, and hands back the hours to build your business and coach the way you actually want.
Everything Afia handles
Your coaching and your business in one system — not five tabs and a spreadsheet.
Coach
- ProgrammingBlocks, progressions, a real exercise library.
- NutritionPlans, targets, daily logging.
- Check-insStructured, with the trend already read.
Manage
- Your rosterThe clients who need you, surfaced.
- MessagingDirect and broadcast.
- CalendarSessions, check-ins and renewals on one timeline.
- ProgressMeasurements, charts, what changed this block.
Grow
- Packages & renewalsTracked with their value, surfaced before they lapse.
- BrandingYour logo, colours and profile, shown to your clients.
- AutomationsRoutine messages handled.
Know who needs you — before they slip
Afia reads every client’s activity and surfaces the ones drifting — a missed check-in, a lapsing block, a renewal coming due — so the conversation happens while there’s still time. You decide what to do; Afia makes sure you see it.
- Missed check-inMaya — no check-in in 5 daysReach out
- Lapsing blockSergii — programme ends in 3 daysPlan next
- Renewal dueAmir — package renews next weekRenew
Get your evenings back
The admin stops eating your nights. The hours come back to you: to grow the business, and to give each client the personal touch that keeps them.
Check-in analysis
Every check-in comes back read — the trend surfaced, not a wall of numbers to sift.
Plan delivery
Programmes and nutrition go out on schedule — released, reschedulable, off your to-do list.
Renewal tracking
End dates watched for you — the renewal rises to the top of your week, on time.
Fifteen years coaching taught me the hardest part isn’t the training — it’s staying on top of every client, every renewal, every check-in without losing the personal touch. Afia is the system I built so I didn’t have to choose.
— Mitchell Dempsey, Founder
Afia opens to a limited group of coaches this autumn.
The beta list fills by cohort — request access before the next one closes.